B2B business already represent an opportunity twice the size of consumer ecommerce. In 2015, when B2C ecommerce sales in the U.S. totaled $325 billion, B2B ecommerce reached $780 billion. According to Forrester research, the total B2B ecommerce opportunity in the U.S. will exceed $1.1 trillion by the year 2020, compared to retail ecommerce forecast of $500 billion.
Oro, Inc. is the software company behind the Oro suite of open source commerce applications: OroPlatform, OroCRM and, most recently, OroCommerce. OroPlatform is a business application platform that helps companies accelerate their custom business application development; OroCRM is a CRM solution for multichannel companies; and OroCommerce, which lanuched Jan 18, 2017, is an ecommerce platform purpose-built for B2B companies.
Oro’s founders were those behind Magento’s success and have deep experience in the ecommerce industry; they include Yoav Kutner, chief executive officer (Founder and former CTO of Magento); Jary Carter, chief revenue officer; Dima Soroka, chief technology officer, and Roy Rubin, Director of Oro’s Advisory Board, who is also the co-founder and former CEO of Magento.
Technology Stack
- OroPlatform, OroCommerce and OroCRM
- PHP, MySQL, PostgreSQL
- Symfony2
- Backbone
- Elasticsearch
- OroCloud
- Docker
- Kubernetes
OroPlatform is general purpose business application platform – open source under MIT license. OroCommerce and other products like OroCRM are built on top of OroPlatform.
- User and permission management
- Global search
- Entity management
- Report and workflow engine
- Navigation
- System configuration
- UI/UX controls.
- More …
Why OroCommerce?
- Corporate Accounts
- Multiple Websites
- Personalized Catalogs
- Multiple Price Lists
- Configure-to-Quote and Quote-to-Order Workflows
- Quick Order Form
- Store Frontend Optimized for B2B Buying Experience
- B2C-style branded frontend and experience
- Mobile Optimized Buyer and Sales Representative Experience
Feature list over at their website
https://www.orocommerce.com/features
Roadmap
- Fully personalized customer experience
- Built-in flexible content management
- Contract pricing
- Configurable payment terms levels
- Sales Rep view and toolbar
- Mobile Optimized with Buyer and sales Representative Experience
- Reports, dashboards and data insights
- Websites/Multiple Websites (inc. catalog-only websites)
- Multi-business/multi-brand
OroCommerce is available as free Community Edition (CE) and Enterprise (EE) versions. They have list of differences between the two versions on their blog.
https://www.orocommerce.com/blog/orocommerce-enterprise-community-edition
Regarding pricing,
“The base license cost of OroCommerce depends on the size of your business and starts from $35,000 per year for 10 seats, which is several times lesser than our closest competitors’ annual fee.”
OroCommerce is already garnering quite a buzz in the world of B2B. Considering their success in B2C ecommerce world with Magento, future looks bright, OroCommerce is very likely to be a key player, leading provider of B2B platform. There is a strong community in process of growing around the platform. This looks to be a proper B2B solution for our customers like PF (with their portal storefront) or Edelman.
Links
https://www.orocommerce.com/
https://www.orocrm.com/
https://www.youtube.com/watch?v=jCvO3eJlJw8